Many Businesses try to set up an AdWords/ Pay Per Click ( PPC ) campaign on their own. However, what they don’t realise is that managing a campaign like this takes a lot of time and specialised skill set to drive real business growth. Having even a basic understanding of AdWords/PPC may help you to get the business growth you desire.
What does PPC mean?
PPC or Pay Per Click is a form of digital marketing in which advertisers pay a fee for each click they receive on their paid ads. Furthermore, AdWords or ‘Google Ads’ operate on a Pay Per Click model, as a result, users bid on keywords and pay for each click on their advertisements.
Every time someone searches something in Google’s search bar, Google looks at all the advertisers and chooses which one is most relevant to the search. Consequently, Google will choose which adverts will appear on a combination of factors such as, quality and relevance of the keywords, keyword bid and quality and relevance of landing page.
Why should I use Google ads (Google AdWords)?
AdWords is the most popular type of PPC platform as Google currently dominates the search engine market. Many advertisers solely use the Google AdWords for their PPC campaigns due to the high percentage of online searches Google gets compared to others such as Bing.
Are AdWords and SEO the same?
SEO and Google Ads are two very different types of marketing. It’s important not to confuse them with each other. SEO focuses on the long-term whereas AdWords focuses on the ‘now’.
You may have heard the myth that setting up an AdWord campaign will help improve your SEO. However, this is not the case. Paid search advertising does not directly affect or improve your organic ranking. Additionally, Google has a strong line between the paid results and organic search results and there’s little to no crossover between the two.
What makes a successful PPC campaign?
There are many different aspects to creating a successful PPC campaign. A few basics to get you started are establishing your campaign goals, figure what you want to achieve from the campaign and start from there. Understanding your audience is another important principle. Developing an audience profile is important as you need to create an advert that is appealing to them as well as one that will stand out from competitors.
If you are in need of PPC for your business, please contact us.