What is Search Engine Optimisation?

In the world of marketing, there are lots of important services used to boost sales or increase customers for any type of business. The most effective service you can use is SEO. Introducing SEO on a website is complex and you being able to do it correctly in an important skill to have so you are reaping the benefits from it.

What is Search Engine Optimisation?

Search Engine Optimisation (abbreviated to SEO) is a strategic marketing discipline that focuses on growing the visibility of your website in an organic way (non-paid). It’s also fundamental to any business’s marketing plan.

To put it more simply Search Engine Optimisation is basically how and where you appear on google.

Why is SEO important?

Many businesses can often overlook their SEO and then can’t seem to figure out how to improve their searches. Search engine optimisation is one of the most important aspects of any successful marketing plan. It plays a vital part in your marketing strategy and without it, you’re practically invisible to new online customers.

Search Engine Optimisation requires a solid strategy which combines technical optimisation, content optimisation and authority optimisation

What are the different types of SEO?

There are 2 types of SEO and it’s important to understand the difference. The 2 types are black hat and white hat SEO. The difference between white hat SEO and black hat SEO are the techniques used when trying to improve a website’s ranking.

White hat SEO is the ethical approach which follows the rules and regulations of search engines. Black hat SEO may increase the ranking a lot faster but breaks the search engine rules, this is definitely one process to avoid.

What does it take to achieve a good SEO ranking?

There are many tips and techniques available to improve your SEO ranking and to rank well based on certain keywords. The main tip we can offer to any business in regard to SEO is to be patient.

Unfortunately, SEO isn’t about instant gratification but more about your long-term plan. Ranking for a super popular keyword is difficult and requires time and a good SEO strategy. It’s important to note as well that SEO isn’t a one-time event and often results may not be visible for months. Therefore, it’s important to understand that this process takes time.