Social media is something that is being used worldwide to create and share information, ideas, career interests and so much more. The variety of social platforms means that any business can use them as an effective marketing tool.
Why should I use social media?
Social media is a collective of online communication platforms dedicated to community-based interaction. It is a hub for engagement, content sharing and collaborating with others. For marketing purposes, it’s an excellent way to connect and interact with your customers and clients. Giving you the chance to showcase your brand.
What type of social media platforms should I use?
There are many different types of social media platforms available and it can be overwhelming trying to figure out which will work best for your business. The easiest way to do this is to work out who your target audience is. The most obvious one to use would be Facebook. With Facebook audience insights you are able to collect information about your followers to learn about their interests and demographics.
Another platform that works as well as Facebook is Google+ or Google My Business, this allows your business to show up on google when someone searches for it. Instagram is another big one to consider. Instagram is being used by 18-29-year olds so if your target audience is somewhere in that age group Instagram is definitely for you. Other platforms such as Twitter, LinkedIn and YouTube can be a big help with marketing your business in an effective way
Why is social media important?
If you’re wondering at this point why is social media so important? Let’s just say Facebook alone has 1.44 billion active users on a monthly basis. Other platforms such as Instagram has 1 billion users and Twitter has 261 million users. That is a lot of people!
How can I use social media to my advantage?
The best way to get started is to find out all the rules and regulations of the social network you want to use. So you can put posts on knowing they won’t be banned for their content. Another great way to help is using a social media content calendar. This will allow you to see what range of media you have going out and when and what needs doing.
If you are in need of Social Media for your business, please contact us.