Using LinkedIn for businesses

Do people still use LinkedIn? Most people have it but don’t quite know what to do with, some say they need to get better at it. All in all, if you feel like you should be on or using LinkedIn you should! You will surprise yourself with how much difference it makes.

 

What is LinkedIn used for?

LinkedIn is the classic B2B (business to business) platform and when used in a correct way it can work very well. It can be an endless source of new contacts and the opportunity to grow your business.

LinkedIn has a similar layout to Facebook where in you can make posts, share or write articles, engage with what the people you connect with are posting and network within groups. Despite being like Facebook LinkedIn is more about making professional connections than seeing what you aunt had for her tea.

Marketing on LinkedIn

One of the simplest ways to start marketing your business on LinkedIn is through a company page. Not a lot of people know about the company pages on LinkedIn, but it is a great way to tell your company’s story, engage with the people you’re connected with and share career opportunities.

Share relatable content

By creating content that your viewers want to see and share with other people, your viewers then become engaged promoters of your company and help you to expand your reach. Make you content interesting don’t make posts add extra things like infographics, webinars, podcasts, and videos. Making content in different formats will help to keep your target audience engaged.

Introducing new products/ services

The Company pages on LinkedIn help you to introduce new products or services your company have developed. Explain how they can benefit the customer either in their professional goal or business needs. Again, by linking these posts to your website will enable you to convert your website traffic into warm business leads.

Improve your search engine rankings

Search engines like Google rank LinkedIn company pages and the posts high in the search engine results page. By adding updates to your company page and improving the SEO on posts helps to improve your company’s performance in the search results page. This will bring more traffic to your website especially if you have links back to your website in the posts you make.

Contrary to popular belief LinkedIn isn’t only for a professional profile, it is one of many ‘social’ platforms that can help your business thrive.

If you are in need of help with LinkedIn please, Contact us