Email marketing is a vibrant and powerful way to connect with people and it’s no surprise considering that the majority of people now days have their email inbox on their phone. .
Email marketing is also a personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. That’s why email marketing works at it’s best when it is personalised.
Email can be tailored to customer actions so that every communication is relevant to their interest. You can cover topics like changes in your company, victories, request feedback to your customer – this list is virtually endless. With over 2.5 billion users, email isn’t going anywhere and email marketing is important to any marketing campaign.