If you’re wondering why it’s important, let’s just say Facebook alone has more than one billion people using its platform. In addition, Instagram has more than 100 million people online and Twitter has 261million users. Now that’s a lot of people!
Please note that we’ve only listed three social networks, there’s also Youtube, Pinterest, LinkedIn, Google+ and more. Which means it’s very likely you could easily reach your audience through social.
Setting up business profiles on social platforms is important as many people now use them on a daily basis. As a result, they’ve become vital in many people’s lives. However, from a business point of view, it allows you to connect and stay connected with your audience.
It doesn’t matter if you run a small local shop or a big national company, every business can benefit from social media marketing. Not only does it communicate authority for your brand but it also:
- Show authenticity
- Encourages engagement
- Provide support
- Allows you to get to know your audience better
- Retains customers
- Helps grow awareness
Still not convinced?
We can’t express enough the importance of social media marketing and looking at the stats, you can see why.
With 53% of the world’s population on social media in 2018, regardless of whether you liking using it personally or not, it’s important to your business.
We’ve worked across many different industrie, from medical, pharmaceutical, retail, auto motive, aviation and more. Having experience in different industries allows us to understand and comply with the different rules and regulations each platform has.
Each social network has their own individual advertising policies on their platforms. As a result, they can ban an advert based on the advert itself, as well as the advert’s landing page.
We know the importance of complying with social media policies to protect your business profile, therefore, we will only set up effective social adverts that comply with the policies and more importantly, achieve their goal.
A social media content plan should be in place before any social media marketing commences. This social calendar needs to include a wide range of content that will engage, inform and raise awareness of your brand.
This doesn’t mean that all your social content should be blog articles, in fact, it should contain a range of different media to include imagery, informative videos, as well as content for SEO, promotional material and engaging articles that your target audience will share, like and comment on.
We know we can’t plan everything in advance, therefore our content calendars can be flexible to add unexpected articles or promotions at any time.
Our skills and experience creating and implementing social media advertisements are vast. We understand how to target audiences and how to convert potential customers into paying customers.
We don’t just ‘boost’ posts, we make sure we’ve completed all market research around a particular product or service before setting
Experienced marketers understand the importance of social networking and the new opportunities social media advertising offers. Our experience and knowledge makes sure our clients stay ahead of the curve. We adopt social advertising to increase brand visibility, more importantly, engage with consumers.
Unlike other agencies, we are true to our name and work passionately and creatively on each account we manage. Our ideas and experience within the marketing industry have become vital to many businesses throughout the UK.
What makes us different is our approach to work, there are no upselling or sales targets to meet. This means we spend our time solely marketing and developing close and trusting relationships with our clients. Marketing isn’t just a job for us, but also a passion and a hobby.