Is Instagram right for my business?

With the rise of Instagram, it is hard to ignore that nagging voice in our heads asking why we aren’t taking advantage of this new and shiny social media. It may be that you don’t quite understand the purpose of Instagram or aren’t quite sure whether your business is right for Instagram. However, with more than 1 billion accounts active every month it may be time to consider learning more about this new social media platform.

What is Instagram?

Instagram is a form of social networking designed for sharing photos and videos from a smartphone. Like Facebook and Twitter, everyone who sets up an Instagram account has a profile where people can visit and look at the pictures or videos they post. People who follow you can see the pictures you post on their home page and vice versa.

It seems simple enough, but why are so many people hooked on it? Unlike Facebook where you can only see the people who follow you and the people you are friends with seeing your posts, it has an explore page. This is a group of images that have been specifically selected for you to see based on the things you like.

How can Instagram be beneficial for businesses?

As it is very visually orientated, some businesses may not see the benefit of using it. However, it’s important to note that with over 1 billion users, it’s always worth using it as it’s still a free platform to show off your business. If your company or business is very visual, Instagram is perfect to promote your company’s services, products, offers, daily news etc.

Instagram also has a wonderful feature where you can create a business account. This feature allows you to add a website and phone number to your profile. Then people can call you straight from the app or visit your website if they like what you have to offer.

The use of hashtags is beneficial to businesses trying to gain followers and drive people to their profile and the site. Think of hashtags as social SEO. By using the relevant hashtags more people are likely to find your profile and look at your images and then look at your website.

Currently, 80% of Instagram accounts follow a business account from major brands to small local shops. So it may be time to start thinking about how to utilise Instagram’s unique features.

If you are in need of any help with creating a social presence, please contact us for more information.